Rélévo is the parent company of a group of French restaurants. The brand aims to expand by opening new restaurants across the region. For this reason, it sought a complete rebranding while retaining its original logo. The brand wants to highlight the transmission of knowledge between the old and new generations. This was expressed through the creation of a reinterpreted Toile de Jouy (an old wallpaper depicting historical scenes) with anachronistic elements. The rest of the identity was designed to align with this concept, featuring numerous illustrations in the same style.

The company wanted to adapt the Toile de Jouy based on the cities where the restaurants will be located. I created a Toile de Jouy in the brand’s colors (orange), and then a second version adapted with elements from the city of Marseille (where the next restaurant will open). The color used is Marseille Blue. Each restaurant will have a different name. Each restaurant will therefore have its own name and associated color.