La Puzzlerie
The client
La Puzzlerie is a company specialized in puzzle customization. Illustrations, photos, drawings, customers can print everything. The brand also collaborates with artists to offer a dedicated range of creative puzzles.
Services
Branding, Art Direction, Visual Identity, Illustration
The primary goal was to position La Puzzlerie as a creative hub where art meets entertainment. The challenge was to create a visual identity that would appeal to both individual customers seeking personalized puzzles and artists looking to collaborate, while maintaining a professional and artistic aesthetic.
Project Overview
Key Contributions
Design of a vibrant brand identity system featuring pastel colors and grid patterns that reflect the puzzle concept.
Establishment of a partnerships with artists to develop limited edition collections.
Development marketing materials including packaging, business cards, and social media content.
Design of an intuitive website showcasing custom options and artist collaborations.
The artist collaboration program is a key initiative of La Puzzlerie, bringing together carefully selected artists to create exclusive puzzle collections. Each partnership includes comprehensive promotional support, dedicated website features to showcase the artists' work, and special edition releases.
This program enhances the brand's creative offering while providing artists with a unique platform to transform their artwork into interactive puzzle experiences.
Artists Collaboration
Color Palette
The brand features a dreamy color scheme of soft purples, pinks, and blues, creating a contemporary and artistic atmosphere. The grid pattern serves as a distinctive design element, referencing puzzle pieces while maintaining modernity.
As part of La Puzzlerie's exclusive collection, I designed a series of vibrant artworks specifically crafted for puzzle production. Each illustration was carefully designed to be both visually appealing as artwork and challenging as a puzzle.
Creation of Illustrations
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PROJECT
Atelier du Quai
Cleeen
Rélévo
TechSprint