Mingle
The client
Mingle is a trendy cocktail bar where people come together to enjoy expert mixology in a modern environment. Mingle offers a variety of cocktails made with care, perfect for socializing and having a great time with friends.
The brief requested a brand identity that matches a modern, trendy, and stylish vibe.
Services
Branding, Art Direction, Visual Identity
Logo Design
The Mingle logotype, with its distinctive ampersand symbol, embodies fluid movement and social connection. The cursive styling reflects the artistry of cocktail making while maintaining modern appeal.
Design of an elegant brand identity system featuring emerald green and vibrant red, emphasizing luxury and creativity.
Creation of comprehensive marketing materials including menus, gift cards, and social media templates.
Development of distinctive signage and environmental graphics that enhance the bar's atmosphere.
Production of an engaging digital content for Instagram, showcasing signature cocktails and special. events
Key Contribution
Objective
The main goal was to establish Mingle as London's premier cocktail destination. The challenge was to create a visual identity that balanced classic elegance with modern sophistication, appealing to both cocktail enthusiasts and casual clients seeking a refined drinking experience.
Mingle's color palette features colors which express luxury, energy and balance. Together, these colors create a refined identity that perfectly captures the essence of an upscale cocktail bar, inviting guests into a sophisticated yet welcoming atmosphere.
Color Palette
Typography
The identity features a graceful script typeface for the primary logo and headlines, paired with modern sans-serif for body text. This combination creates a perfect balance between classic charm and contemporary style.
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PROJECT
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Rélévo
TechSprint